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COMMUNICATION AND NEGOTIATION SKILLS NECESSARY TOOL FOR ENTREPRENEURSHIP DEVELOPMENT IN THE 21ST CENTURY PART 1

Records have shown that about 21% of entrepreneurs and business start ups fail due to non or poor communication and negotiation skills. In this series of our write up for the purpose of clarity, it will be important to break down the concept of communication and negotiation from the onset before delving properly into their relevance to business and entrepreneurship development. If you are set for this lets begin with ‘’Communication’’
According to John Adair; Communication is essentially the ability of one person to make contact with another and make the intended message to be understood by targeted audience
. To support this philosophy further According to
Newstrom & Keith Davis, Communication is the transfer of information from one person to another. Meaning it is a way of reaching other by transmitting ideas, feelings, thoughts, fact and values
. You will agree with me, the concept of communication has been a form of human identity from time immemorial. Whether you are a professional or not, either operate in formal or informal business sector, being able to communicate effectively is one of the most important life skills to learn. Next week you will learn how to Develop Good Communication Skill, before then you can reach out to us for workshop, master class and partnership via whatsapp +2347039368729 or thleaderhub@gmail.com

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