DIGITAL MARKETING: A TOOL FOR GLOBAL EXPANSION - PART 2

ECONOMIC BENEFITS OF DIGITAL MARKETING From the above developments, we can deduce that Digital Marketing helps in the growth and expansion of global economy in several ways. Below are some of them:

1. Better growth options for Small Scale Businesses: The importance of Digital Marketing for businesses lies in the option to select your method of marketing as per your budget and also the opportunity to reach a wider audience at a lesser cost. 2. Higher Conversion Rate: The businesses that are opting for Digital Marketing methods are able to measure the conversion rate real time using a simple method.the method involves identifying the percentage of viewers who get converted into leads and then subscribers who in the end make purchase of the product or service. Search Engine Optimization (SEO), Social Media Marketing and Email Marketing are methods which have high conversion rate. This therefore brings conversion to the economy.

3. Establishing Brand Reputation: For any business to survive in this 21st Century, the one thing that they truly need to work upon is establishing a brand that stands out. Customers like to patronize brands that are devoid of scandals, inferiority, sub-standard and poor quality. The importance of Digital Marketing today lies in offering you multiple ways to establish personal rapport with your customer base. Digital Marketing provides such avenues. 4. Solving Customers Problems: One of the key secrets to business and economic expansion is by solving customers’ problems. When you make customers happy by solving their problems, they in turn introduce you to other customers. This therefore leads to expansion in the business. Be it Email Marketing or Social Media Marketing, you can always offer customers the various solutions to their problems or make them relate well to your products or services by going further to even providing live chat access. Your website and social media pages can easily be converted into a place where customers can ask questions give queries or give suggestions.

5. Engagement with Mobile Customers: In more recent times, nearly almost all websites are made in a manner that makes them easily viewable on mobile applications as well. This is because almost all prospects or customers have access to smart phones and most of them always look for products on their mobile devices. 6. Expansion of Faith in your Brand: The presence of your brand and services on multiple platforms gives the option to customers to rate your services as per their level of experience. A favorable review left by a satisfied customer causes the new ones to immediately convert to loyal customers. This, in turn leads to the building of strong image in the minds of new prospects and customers thereby leading to more sales conversion.

7. Better Profit Returns on Investment: Digital Marketing tends to be more cost effective. Even a single level of investment in a mode of Email Marketing has the capacity to deliver better results in terms of customer engagement. Also, using Web Analytics helps the business owners know whether the website is providing best profit returns. 8. Computable Form of Marketing: It is very difficult to keep track of growth from traditional marketing. But with the use of Digital Marketing tactics, every step of success is measurable. Digital Marketing works in real-time situations as it shows as it shows the visible success or failures of each and every tactics that has been used. This enables the user to choose the best tactics that shows the best results. 9. Expanding Audience Reach: The most important benefit of Digital Marketing is the ability to reach your audience to the fullest. Under the traditional Marketing, the user is limited by the scope and size of the audience. Also, print media limits your visibility to certain markets and places. For instance, The Targeted Audience Approach gives the leverage to further reach out to your target audience. There are higher chances that your audience is spending time on various Social Media platforms such as Twitter, Face book and the like. You can use the Targeted Audience Approach to publish an advertisement for the purpose of gaining more engagements with your audience. 10. Easy Adaptation to Tactics and Strategies: Through Digital Marketing, you can easily understand through the results of tactics the method that is giving you results and the one that is not. Strategies that are implemented in online marketing gives you results on a real-time basis. For instance, if you want to promote your blog page, then you can easily share your blogs on various Social Media platforms. With the help of Content Marketing, you can increase your engagement with your audience in a fast and accurate manner. CONCLUSION Today is the world of Digital Marketing and this is very important to all businesses. The future of Digital Marketing seems very bright at the moment. In the past decades, while businesses were competing with each other’s marketing strategy, now the future is shifting to a fight against the entire internet. This is the time when brands will have to use different methods to make indelible and global impact on the customers.

Surviving in such cut-throat competition is only possible if you can devise and implement a unique marketing strategy that gives both potential and existing customers sufficient reasons to opt for you.

DIGITAL MARKETING: A TOOL FOR GLOBAL EXPANSION - PART 1

In the field of Economics and general production of goods and services, distribution of the produced items in such a manner that reaches the consumer in a quick, safe and efficient way is a major challenge that many face. Whereas much time, energy and efforts have been exerted in the production process, if the final outcome of the product or services does not reach the final consumer, all the costs and efforts will result to exercise in futility.

From the above submission, the need for Marketing comes to play. Marketing can therefore be considered as the action or process of promoting and selling products or services that includes market research and advertising. On the other hand, Digital describes electronic technology that generates stores and processes data. Therefore, Digital Marketing is the activity of integrating electronic technology and data processing for the purpose of promoting the sales of goods and services including market research and advertising for the benefits of the consumers.

Digital Marketing otherwise known as online marketing is broadly broken down into 7 main categories. They include: 1. Search Engine Optimisation (SEO) 2. Pay -Per – Click (PPC) 3. Social Media Marketing 4. Content Marketing 5. Email Marketing 6. Mobile Marketing 7. Marketing Analytics 1. Search Engine Optimization (SEO): The aim of SEO is to get a business to rank higher in Google search results. This further increases search engine traffic to the business’ website. There are certain factors that bring improvement to a site’s SEO. Such factors include content indexing, good link structure, key words, key words targeting etc

2. Pay – Per – Click (PPC): PPC refers to paid advertisements and promoted search engine results. It is short –term in nature. This means that once you no longer pay, the ad no longer shows. This is another way of increasing search traffic to a business using online processes. Examples of PPC are advertisements you see at the top, bottom or sides of a page of a search results, the ads you see while browsing the web, short video ads before YouTube videos and ads in mobile apps. 3. Social Media Marketing: This includes everything a business does through various social media platforms. Social media platforms includes Face book, twitter, Whatsapp, Instagram, etc. social media marketing goes beyond simply creating posts for social channels and responding to comments. To be very effective, efforts must be made towards making consisted and coordinated posts. A crucial part of social media marketing is analytics. Marketing Analytics is the process of analyzing the performance of social media posts and creating strategies based on data generated. Social media marketing requires a blend of creative thinking, objectivity and data-driven strategy for it to be effective. 4. Content Marketing: This is an approach that uses story-telling and information sharing to increase brand awareness. The ultimate aim of content marketing is to make the reader take an action towards becoming a customer. Content Marketing methods propels the prospect to take certain actions like requesting for more information, signing up for an email list or directly making a purchase. Content marketing may refer to blog post, white papers, e-books, digital videos, podcasts, etc. Content marketing is most suitable for people who enjoy writing or audio productions. 5. Email Marketing: This method is closely related to Content Marketing in that it sends ads to people’s email addresses. This is effective in reaching out to prospective customers who regularly open up their email inboxes. Email marketing software can offer many different analytical measures. 6. Mobile Marketing: This is the process of targeting marketing campaigns to mobile device users. Mobile technology is not just the future, it has revolutionized business. Mobile devices are key communication tools for most consumers in the US and other developed countries across the world. 7. Marketing Analytics: This is the practice of measuring, managing and analyzing marketing performance in order to maximize its effectiveness as well as maximizing returns on investment of businesses. Marketing Analytics allows you to monitor campaigns and other respective outcomes thereby enabling the organization spend resources in the most effective way. Furthermore, records have shown that 65% of Americans use smart phones. Also, statistics shows that about 70% of mobile search triggers several actions within an hour.

Roles of Mentors in Nation Building - Emmanuel Igwe

Renowned leaders are made! When a nation lack formidable support of experience person(s) to provide support in their sphere then its like a nation a moving vehicle without driver.

As the world rally for competency in leadership it’s also very necessary we build an ecosystem that can encourage experience leaders to give back to the society through mentorship and guidance.

When a leader tend to be an Island then, he/she has missed it, because as a leader you need people of like mind around you to compliment your weak point as we cannot deny the fact that every human has a week point hence will need to deal with.

There is nothing wrong leaders seeking for mentoring service beyond a continent inasmuch the leader make effort to do it lawfully within protocols for the concerns nation. Young leader means one who needs largely huge effort towards learning from dynamic and cross board to upgrade their leadership potentials.

The leader hub is working to bring in nations proudly mentors here to engage our young leaders in their sphere in months ahead, therefore kindly contact or send email to enable us at thleaderhub@gmail.com or call +2347039368729 to express your interest, while doing so bear it in means learning from experience personnel keeps will keep breaking ground in your field don’t missed out.